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Hitting the highest level and expected to rise further, household debt has become a national crisis. Due to this alarming trend, ttb bank set out a new mission in 2020 to redefine Thailand’s financial landscape and to create financial well-being for Thai people. We believe better day-to-day financial health is fundamental to achieving life’s goals. The unprecedented COVID-19 crisis has only confirmed our belief that customers’ financial journey needs to be transformed so that they can comfortably meet their current commitments and enjoy financial resilience for the future. Recognizing the importance of our role and the responsibility we have to our customers, we saw a need to change the way we serve them. Instead of adopting the traditional role of a financial facilitator, we aim to become a trusted advisor by building a long-term relationship and focusing on creating value for customers through the provision of life-long financial solutions that improve their financial well-being. In a shift from a product-led approach to a solution-led approach, we now focus on providing personalized financial solutions, catering to different needs at every moment and stage of life. To deliver on this commitment, the bank defines financial well-being using four fundamental pillars.
To help customers reach financial well-being, these four pillars underpin the way we work and are embedded into our product and service development and management. Differentiating us from other banks is our focus on quality products and holistic solutions for customers, rather than quantity, so that we can truly benefit them by uplifting their financial well-being. Hence, we continue to innovate new products and services and improve existing ones to incentivize better financial behaviors such as spending management, long-term saving habits, loan repayment discipline, risk-based long-term investments, and securing protections. Moreover, our products are designed to complement each other so that they can be tailored to personalized financial solutions addressing the needs of sub-segments through all stages of life.
Hitting the highest level and expected to rise further, household debt has become a national crisis. Due to this alarming trend, ttb bank set out a new mission in 2020 to redefine Thailand’s financial landscape and to create financial well-being for Thai people. We believe better day-to-day financial health is fundamental to achieving life’s goals. The unprecedented COVID-19 crisis has only confirmed our belief that customers’ financial journey needs to be transformed so that they can comfortably meet their current commitments and enjoy financial resilience for the future. Recognizing the importance of our role and the responsibility we have to our customers, we saw a need to change the way we serve them. Instead of adopting the traditional role of a financial facilitator, we aim to become a trusted advisor by building a long-term relationship and focusing on creating value for customers through the provision of life-long financial solutions that improve their financial well-being. In a shift from a product-led approach to a solution-led approach, we now focus on providing personalized financial solutions, catering to different needs at every moment and stage of life. To deliver on this commitment, the bank defines financial well-being using four fundamental pillars.
To help customers reach financial well-being, these four pillars underpin the way we work and are embedded into our product and service development and management. Differentiating us from other banks is our focus on quality products and holistic solutions for customers, rather than quantity, so that we can truly benefit them by uplifting their financial well-being. Hence, we continue to innovate new products and services and improve existing ones to incentivize better financial behaviors such as spending management, long-term saving habits, loan repayment discipline, risk-based long-term investments, and securing protections. Moreover, our products are designed to complement each other so that they can be tailored to personalized financial solutions addressing the needs of sub-segments through all stages of life.
Hitting the highest level and expected to rise further, household debt has become a national crisis. Due to this alarming trend, ttb bank set out a new mission in 2020 to redefine Thailand’s financial landscape and to create financial well-being for Thai people. We believe better day-to-day financial health is fundamental to achieving life’s goals. The unprecedented COVID-19 crisis has only confirmed our belief that customers’ financial journey needs to be transformed so that they can comfortably meet their current commitments and enjoy financial resilience for the future. Recognizing the importance of our role and the responsibility we have to our customers, we saw a need to change the way we serve them. Instead of adopting the traditional role of a financial facilitator, we aim to become a trusted advisor by building a long-term relationship and focusing on creating value for customers through the provision of life-long financial solutions that improve their financial well-being. In a shift from a product-led approach to a solution-led approach, we now focus on providing personalized financial solutions, catering to different needs at every moment and stage of life. To deliver on this commitment, the bank defines financial well-being using four fundamental pillars.
To help customers reach financial well-being, these four pillars underpin the way we work and are embedded into our product and service development and management. Differentiating us from other banks is our focus on quality products and holistic solutions for customers, rather than quantity, so that we can truly benefit them by uplifting their financial well-being. Hence, we continue to innovate new products and services and improve existing ones to incentivize better financial behaviors such as spending management, long-term saving habits, loan repayment discipline, risk-based long-term investments, and securing protections. Moreover, our products are designed to complement each other so that they can be tailored to personalized financial solutions addressing the needs of sub-segments through all stages of life.
